Getting
fit often means having face-off with boring sales or bodybuilding rep forcing
the recent diet trend. Today, people are looking for quick video tips, virtual
personal trainers and hundreds of online supporters to stay healthy with just
few taps. The fitness community is thriving on Instagram – a digitally driven
world.
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Tone
It Up
Several
brands use it to showcase their lifestyle products and services. User generated
content is a best way to achieve it. Not only does it humanize your brand, but
it can also make it look more trusted. To build deeper connections with
followers, credit should be given where it is due.
Tone
It Up does really well in this way. It reposts amazing before/after photos of
body transformations. Every reposted post has a detailed info (a testimonial in
most cases), words of encouragement from the team, and the name of original
poster.
Bad
Yogi
Planning
a bit of friendly competition is yet another great way to challenge your
followers. The Cofounder Erin Motz posts challenges on her account regularly.
She held #badyogisdoit challenges. In some challenges, she asked participants
to perform a specific pose. She engages her followers by prompting them to post
photos of their daily poses with #badyogisdoit tag. This hashtag has been used
for around 16,100 times till date.
CrossFit
Getting
outside of comfort zone is one of the basic fitness goals. Our body is designed
to adapt to the routine but when it gets used to it, a lot of people hit the
plateau. The same goes to your strategy of social media. If you publish the
same content every day, your outreach will reduce engagement and will grow
stagnant. It will help you challenge your followers and yourself to step out of
comfort zone.
SoulCycle
By
considering that, your social content is not supposed to be all sales every
time. If you are building community, you are going to build relationships with
all. Make a well-balanced content strategy to appeal to those people who are
still on the range and your power customers. SoulCycle does great job by mixing
innovative content with product-based posts. When you scroll through the
Instagram feed of the brand, you are not overwhelmed by the pictures of people.
Instead, there is a company which helps stand and ride for its community members.
Nike Women
The
Instagram feed of Nike Women works artistically in sales-based content using
the placements of the products which speak to the experience.
